AI Marketing Automation Agent

Description

We are a B2B software company with a marketing team of five and more channels than five people can cover. The specific gap is the middle of the funnel: someone downloads a whitepaper, gets a generic nurture sequence, and goes quiet. We want an agent that reads what an account has actually done — pages read, content downloaded, events attended — and assembles a nurture sequence from our existing content library rather than generating new copy. Selection, not creation. Our content is good; the routing is the problem. It should also tell us where the library has holes, because we suspect there are segments for which we simply have nothing to send.

• Build account behaviour profiles from web, content and event data
• Assemble nurture sequences by selecting from the existing content library, not by generating copy
• Report content gaps where no suitable asset exists for a segment
• Integrate with our marketing automation platform for sending, keeping it as the system of record
• Measure sequence performance against the current generic nurture as a control

• Behaviour-driven sequence assembly integrated with our MAP
• Content gap analysis by segment
• A/B measurement against the existing nurture
• Marketing team documentation and handover